100% focused on outdoor

Strategy support from COA

Operated by experts on outdoor trade shows

with a specialized team

High-class and high efficient supporting programs with great added value

Widespread media coverage for promotion

Set up in China, connecting the world

Abundant Media Partners

800+ media partners include both outdoor industry media and public media, of which about 300+ are professional outdoor media and 100+ are international ones.
Promotion channels include topic reports online, on the magazine, TV and radio.
The Weibo account has 15,000+ followers, and the maximum page view of an individual tweet reached 2,220,000.
The WeChat official account has more than 26,000 followers, and the average page view of the passages is about 5,000 – 6,000.

China Outdoor Association (COA for short), consisted of a group of leading outdoor brands, aims to develop and build a communication platform for cooperation of the outdoor industry, further explore the development direction and promote outdoor sports in China. The initial members of COA include Sheng Faqiang from Toread, Zhong Chengzhan from Kailas, Huang Geng from B.C. Sports, Lu Tunfeng from Mobi Garden, Zeng Hua from Scaler and so on. They represent brands that actively support the development of the China outdoor industry and agree on the concept of “cooperation and win-win” of COA.