Secondly, awarded products will be displayed through offline distributing channels, such as Sanfo outdoor shops, so that consumers will have chance to know more about the awarded products.
Thirdly, the show organizer will invite ZBCool which is a professional platform for product testing to provide testing service for awarded products, release testing reports and finally send them directly to trade visitors. In this way, feedback from visitors can be collected and passed on to brands.
Last but not least, winners will benefit from different promotion activities of the award, for example, excellent display locations, the use of the award logo and flags, report and interviews from the media partners, awarding ceremony, displaying in Sanfo outdoor shops, introduction on the winners’ brochure and so on.
If the entries for the award are from exhibitors of the outdoor show, the information of these entries will be added to the Highlight Brochure that will be distributed to all visitors and media friends during the show.
The jury panel consists of domestic and international experts in the outdoor industry. Juries will place a particular focus on such evaluation criteria as the degree of innovation, design concept, workmanship, choice of materials, environmental compatibility and safety. Two-stage evaluation of the entries will be done to finally select the best ones for the award.